The new IT structure for Big Data: Will the PMS lose its central position?

By Michael Toedt, Managing Director at Dailypoint Gmbh | 24 Nov 15

Big Data represents a clear opportunity to hotels that are able to drive value growth by using existing potential, writes Michael Toedt of But are we prepared for the data era – and the disruption that awaits us?

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About dailypoint™

dailypoint™ is the leading solution to benefit from the ever-growing amount of data, called Big Data, for individual Hotels and Hotel-Chains. dailypoint™ collects data from all relevant sources, like the PMS, POS, Website, Newsletter and Wi-Fi and creates a central and consolidated profile for each guest above all existing channels using patented data cleansing processes and artificial intelligence. This means, dailypoint™ transforms data into knowledge and into a real and usable asset! The cloud based SAAS solution dailypoint™ offers a Central Data Management (CDM) platform to combine the areas of Customer Relationship Marketing (CRM), Customer Relationship Analytics (CRA) and Customer Relationship Operations (CRO) in one system and can be combined with all leading hotel software systems. dailypoint™ is GDPR compliant and contains of four different products, all on the same dailypoint™ cloud platform: kissCRM by dailypoint™, dailypoint™ 360° CDM/CRM, dailypoint™ BOOKING MANAGER, SMART WLAN by dailypoint™.
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