Big Data in the hotel industry: a myth that still gets busted in 2015
Lennert de Jong, Commercial Director at citizenM | 24 Nov 15
It's time to get the data out of the silos, writes Lennert de Jong of citizenM. He advocates here for the hotel industry to get its data into the cloud and have it ready to be used by companies and people that have access to Big Data analytics tools.
This edition of the Hotel Yearbook is made available to you by PineappleSearch.
Proceed to download
About citizenM Hotels
The citizenM philosophy is ‘affordable luxury for the people’, offering guests all the luxuries they would expect from a high-end hotel in a prime location, but without sky-high prices. citizenM was founded by Rattan Chadha, the founder and former CEO of the fashion brand Mexx. The first citizenM hotel opened at Amsterdam’s Schiphol Airport in 2008, followed by citizenM Amsterdam in 2009; citizenM Glasgow in 2010, and citizenM London Bankside in 2012. Rotterdam, New York and Paris locations followed in 2014. In 2016, two more hotels were added to the London portfolio: citizenM Tower of London, and citizenM Shoreditch. In 2017, citizenM opened Paris La Defense and Paris Gare de Lyon hotels. Also in 2017, the company moved into the Asian market, with its first location at Taipei North Gate. citizenM New York Bowery will welcome guests from autumn 2018. Further announcements about expansion in the US, Europe and Asia will follow soon.visit website