Hoteliers are investing in sustainability: Where does it go from here?

By Rohit Verma, Professor at Cornell School of Hotel Administration , Matthew Walsman, Assistant Professor at Rutgers Business School | 14 Dec 17

The hospitality industry has finally embraced the challenge of tackling sustainability, with most hotel groups believing that operating a sustainable company is not just “a nice thing to do” but the new way of doing business, say Rutgers University’s Matthew Walsman and Cornell’s Rohit Verma. Yet this is just the beginning. More research is required to identify the aspects of sustainability that customers actually value.

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The Cornell Peter and Stephanie Nolan School of Hotel Administration is the premier school for hospitality education in the world. As an integral part of the Cornell SC Johnson College of Business, the school is leading the world in teaching and researching the business of hospitality—marketing, finance, real estate, operations, and more, all applied to the world’s largest and most exciting industry. Top faculty, industry leaders, alumni, and students work together to generate new knowledge for the hospitality industry and form the premier network that shapes the industry every day.
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