Hotel brand building in a digital age
David Turnbull, Hospitality Entrepreneur , Founding Partner at Techtalk.travel | 7 Apr 19
Looking back to some examples from his pre-digital career, David Turnbull notes that the successful hotel brands of today are
those that have gone back to grass roots – ones that differentiate themselves by delivering customer-focused campaigns and
branded experiences that give their target audience a compelling reason to become and then remain, brand advocates. Here
are his ideas for accomplishing this with our new digital toolkits.
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techtalk.travel represents the change needed by the currently fragmented hotel and travel technology landscape. We do this by building a community that embraces wider social awareness, through a content driven platform to educate, plan, implement, and optimise technology in the industry.
Delivering a one stop-shop for the technology provider, offering services to promote sales, marketing, distribution and build loyalty through the techtalk.travel community.
Providing a platform for the industry consumer, whether they are students, the independent hotel owner / operator or employees of a global management company. techtalk.travel presents educational content within the greater community.
techtalk.travel offers hotels a curated stack of mutual plug and play vendors that share sales and distribution methodologies through a regional and global platform.
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