Hotel brand building in a digital age

By David Turnbull, Hospitality Entrepreneur , Founding Partner at | 5 Jun 19

Looking back to some examples from his pre-digital career, David Turnbull notes that the successful hotel brands of today are those that have gone back to grass roots – ones that differentiate themselves by delivering customer-focused campaigns and branded experiences that give their target audience a compelling reason to become and then remain, brand advocates. Here are his ideas for accomplishing this with our new digital toolkits.

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About represents the change needed by the currently fragmented hotel and travel technology landscape. We do this by building a community that embraces wider social awareness, through a content driven platform to educate, plan, implement, and optimise technology in the industry. Delivering a one stop-shop for the technology provider, offering services to promote sales, marketing, distribution and build loyalty through the community. Providing a platform for the industry consumer, whether they are students, the independent hotel owner / operator or employees of a global management company. presents educational content within the greater community. offers hotels a curated stack of mutual plug and play vendors that share sales and distribution methodologies through a regional and global platform. Supported with regular vlog and podcast interviews talking with industry peers, thought leaders and pioneers, is the place to go for all the latest information on hotel and travel related technologies.
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