Hotel brand building in a digital age

By David Turnbull, Hospitality Entrepreneur , Founding Partner at | 5 Jun 19

Looking back to some examples from his pre-digital career, David Turnbull notes that the successful hotel brands of today are those that have gone back to grass roots – ones that differentiate themselves by delivering customer-focused campaigns and branded experiences that give their target audience a compelling reason to become and then remain, brand advocates. Here are his ideas for accomplishing this with our new digital toolkits.

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Representing the change needed by the fragmented hotel and travel technology landscape, is a dynamic community of hospitality innovators ranging from hoteliers and hotel owners to industry students and tech providers. With the power of idea collaboration and shared knowledge with key stakeholders, game-changers and industry influencers we aim to be the trusted go-to resource for neutral hospitality technology content. Additionally, the platform allows technology providers to educate about their services promoting sales, marketing, distribution and to build loyalty through the ever growing community.

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