Nobody told you there’d be days like these
The brand experience starts long before a guest sets foot in a hotel and likewise, it outlasts the checkout by a long time, too.
As brand strategist Matthias Huettebraeuker explains, the reward for the extra effort of working on this experience is, if done
right, a short cut called the “loyalty loop”.
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About Matthias Huettebraeuker
Matthias Huettebraeuker is an independent brand strategist and hotel development consultant. After holding Managing
Director positions at the digital agency network Pixelpark and advertising network Scholz&Friends, he was Director of
Marketing and Product Development at Design Hotels before starting in his current role. He has been working for both hotel
groups and individual properties and for international brands like Allianz, Austrian Airlines, BMW, BP, Lufthansa,
O2/Telefonica, TUI and many more. He is based in Munich, Germany.
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