The datafication of hospitality: Three reasons to start looking into data science

By Meng-Mei (Maggie) Chen, Assistant Professor at Ecole hôtelière de Lausanne, Alessandro Inversini , Associate Professor in Marketing at Ecole hoteliere de Lausanne | 12 Jun 19

Generating a proper understanding of data with the aim of orienting the future of the business is paramount for gaining competitive advantage and superior customer value, write Alessandro Inversini and Meng-Mei Chen of the Ecole hôtelière de Lausanne. Here they explore three areas where a deep and conscious understanding of data could deliver value to a hospitality firm.

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About Ecole hôtelière de Lausanne (EHL)

EHL Ecole hôtelière de Lausanne (Lausanne) is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893 with over 25,000 alumni worldwide and over 120 nationalities. EHL is the world's first hospitality management school that provides university-level programs at its campuses in Lausanne and Chur-Passugg, as well as online learning solutions. The School is ranked n°1 by QS World University Rankings by subject and CEOWorld Magazine, and its gastronomic restaurant is the world's only educational establishment to hold a Michelin Star.
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