Building and maintaining your hotel brand

By Michael Pardo, SVP Sales and Marketing at ICE Portal | 7 Apr 19

All hotels should have a brand story and central idea in place, writes Michael Pardo of IcePortal. An essential part of this is a portfolio of high-resolution imagery that can convey to the consumer precisely what your brand wants to showcase.

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About ICE Portal

ICE Portal is a technology and marketing company that helps travel suppliers manage, curate and deliver their visuals to 1000s of online travel and travel-related websites - including major OTAs, GDSs, Wholesalers, Search Engines & Local Directories, and Social Networks.
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