The future of CRM, AI and machine learning for hotel marketing
Casey Munck, Senior Marketing & Communications Manager at Cendyn | 7 Apr 19
Technology has dramatically shifted the way hotels engage with customers, says Cendyn’s Casey Munck. Continuous
optimization based on unified data is the key to success in the future.
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Cendyn® is the leading provider of travel and hospitality software solutions, delivered via the Cendyn
Hospitality Marketing Cloud™ ‒ an integrated technology platform with the most complete set of applications
available for driving sales and marketing performance. The Cendyn Hospitality Marketing Cloud delivers
results via two main solution sets. Cendyn/ONE™ provides Hotel CRM and Data-Driven Digital Marketing
solutions for growing transient leisure bookings, guest engagement, and loyalty. Cendyn/EVENTS™ provides
Event Management and Hotel Sales solutions for capturing group business and streamlining the event
sourcing, planning and execution process resulting in enterprise spend levels in excess of $1 billion USD
annually. Cendyn proudly serves over 30,000 clients in 143 countries from office locations in Boca Raton,
Atlanta, Boston, San Diego, Toronto, London and Singapore. For over 20 years they have delivered profitable
revenue growth through innovative products and services.visit website