The future of CRM, AI and machine learning for hotel marketing

By Casey Munck, Senior Marketing & Communications Manager at Cendyn | 7 Apr 19

Technology has dramatically shifted the way hotels engage with customers, says Cendyn’s Casey Munck. Continuous optimization based on unified data is the key to success in the future.

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About Cendyn™

Cendyn® is the leading provider of travel and hospitality software solutions, delivered via the Cendyn Hospitality Marketing Cloud™ ‒ an integrated technology platform with the most complete set of applications available for driving sales and marketing performance. The Cendyn Hospitality Marketing Cloud delivers results via two main solution sets. Cendyn/ONE™ provides Hotel CRM and Data-Driven Digital Marketing solutions for growing transient leisure bookings, guest engagement, and loyalty. Cendyn/EVENTS™ provides Event Management and Hotel Sales solutions for capturing group business and streamlining the event sourcing, planning and execution process resulting in enterprise spend levels in excess of $1 billion USD annually. Cendyn proudly serves over 30,000 clients in 143 countries from office locations in Boca Raton, Atlanta, Boston, San Diego, Toronto, London and Singapore. For over 20 years they have delivered profitable revenue growth through innovative products and services.
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