Latest Contributed Articles

• What happens when performance marketing caps?
  By Martin Soler, Partner at Soler & Associates
• The keys to successfully positioning your hotel brand
  By RJ Friedlander, CEO of ReviewPro
• The datafication of hospitality: Three reasons to start looking into data science
  By Meng-Mei (Maggie) Chen, Assistant Professor at Ecole hôtelière de Lausanne and Alessandro Inversini, Associate Professor in Marketing at Ecole hôtelière de Lausanne (EHL)
• Digital marketing & revenue management: Powerful partners in profitability
  By Tammy Farley, President & Co-Founder, The Rainmaker Group
• Nobody told you there’d be days like these
  By Matthias Huettebraeuker, Brand Strategist
• Get off the social media merry-go-round with social commerce
  By Hilary Murphy, Associate Dean and Full Professor of Digital Marketing at Ecole hôtelière de Lausanne and Alessandro Inversini, Associate Professor in Marketing at Ecole hôtelière de Lausanne (EHL)
• Hotel brand building in a digital age
  By David Turnbull, Hospitality Entrepreneur , Founding Partner at Techtalk.travel
• Eleven questions for citizenM CMO Robin Chadha | Interview by Martin Soler
  By Robin Chadha,
• Yes, clicks and conversions are important, but don’t forget about brand marketing
  By Daniel E. Craig, Founder, Reknown
• Independent hotels: An action plan to win the direct booking
  By Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant

Partners of Hotel Yearbook

Special Series

• CRM - the Central Element of Success
  By Michael Toedt, Managing Director at Dailypoint Gmbh
• The Right CRM Software is Essential for Success in a Post-COVID World, Here’s Why.
  By Ryan Hamilton, Co-Founder, SalesAndCatering.com and Bluebuzzard Technology Group
• Hyper-personalized, Fully-automated, and Real-time Omnichannel Marketing Through Open Customer Data Management Platforms Will Shape the Future of Hotel Marketing
  By Mikael Fries, Vice President Sales Excellence at NextGuest CRM
• Visioning the post-COVID era in CRM & loyalty
  By Michael Bennett, Chief Marketing Officer, Cendyn
• Earning Loyalty In An Altered Marketplace Demands Personalized Attention
  By Tanya Pratt, Senior Director, Oracle Hospitality
• Reclaiming control over online distribution in the post-COVID hotel market
  By Isabelle Jan, Co-founder and manager of PrivateDeal SA
• Visioning The Post COVID-Era For Distribution And Digital
  By Tom Coulthurst, Senior Director, Oracle Hospitality
• Technology-Driven Insights Are The Secret To Hotels Winning More Heads On Beds
  By Nir Dupler, Chief Revenue Officer, Fornova
• Don’t Lose Sight of the Optimal Distribution Strategy
  By Rod Jimenez, Chief Executive Officer at SHR, Sceptre Hospitality Resources LLC
• Ushering In The Age Of Dynamic Personalization
  By Nate Lane, MBA, CHDM, Vice President of E-Commerce at Pegasus

Foresight and Innovation

The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?"

In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with you the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future.

If you are working in the hotel business, the result is a comprehensive and truly fascinating compendium of trends and factors that could affect your business soon. And the new and innovative ideas that could fuel its growth in the years to come.

Woody Wade - Publisher Hotel Yearbook