Digital branding for hotels: The four E’s to success
By
Lulu Raghavan, Managing Director at Landor, Chekitan S. Dev, Marketing and Branding Professor at Cornell University | 7 Apr 19
Future winners and losers in hospitality will be determined based on how much they embrace digital to transform every aspect
of their brand to create new, personalized, carefully curated and meaningfully differentiated emotional experiences for guests,
write Landor’s Lulu Raghavan and Cornell’s Chekitan S. Dev. Much is at stake in a market heading toward a trillion dollars in
value.
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About School of Hotel Administration at the Cornell SC Johnson College of Business
The School of Hotel Administration at the Cornell SC Johnson College of Business is shaping the global knowledge
base for hospitality management through leadership in education, research, and industry advancement. Accredited
by the Association to Advance Collegiate Schools of Business (AACSB), the school provides management instruction
in the full range of hospitality disciplines, educating the next generation of leaders in the world's largest industry.
Founded in 1922 as the nation's first collegiate course of study in hospitality management, the Cornell School of
Hotel Administration is recognized as the world leader in its field.
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